This series shares how farmers selling directly to consumers can benefit from new tools, resources, and teaching on the topics of marketing and pricing for the upcoming 2025 market season. Each evening, the workshop will cover two topics. The topics are the same for each location. Both topics apply to livestock producers selling meat directly to consumers while the second part of the evening will also appeal to dairy, egg, fruit, and vegetable producers and those selling any farm product at a farmer’s market.
Beginning at 6:00 PM
Part 1: Creating and Pricing Consumer-friendly Meat with MeatSuite. In this session we will cover an introduction to MeatSuite. Then we'll share how to make bulk meat sales more approachable for first-time buyers including a demonstration of MeatSuite's newest tool, Bundle Builder. Bundle Builder allows you to easily assemble "bulk bundles" and set prices.
7:00 - A light dinner is served. You are welcome to leave if you only want to join part 1, join us if you only want to join part 2, or stay for both sessions.
Beginning at 7:30
Part 2: Farmers Market Sales Data: Using the Customer Experience and Pricing to Improve Market Sales Performance. In this session we will cover the results of Cornell research on customer spending and prices at farmers markets. Learn practical ways to increase customer spending and daily sales. This session is appropriate for farms selling, fruit & vegetables, meat, dairy, and eggs as well as other farm products.
Cost: The program costs $10/farm (up to 2 people). Additional individuals are $5 each.
There are two locations:
Tuesday, March 4th
Town of Aurora Senior Center - Craft Room
101 King St., East Aurora, NY 14052
https://tinyurl.com/FarmMarketingEA
Tuesday, March 11th
Jamestown Community College, Carnahan Building
525 Falconer St., Jamestown, NY 14702
https://tinyurl.com/FarmMarketingJamestown
Farms can register using the unique links above, or by contacting Kelly at (585) 268-7644 or klb288 [at] cornell.edu. For any questions contact Amy Barkley, at 716-640-0844 or amb544 [at] cornell.edu.
